Impressions by Dr. Coyte Cooper

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IMPRESSIONS, The Power of Personal Branding in Living an Extraordinary Life, has the distinction of being the first product we've carried that we didn't develop at Cauliflower. We have followed Dr. Coyte Cooper's remarkable career since he was a freshman wrestling in high school, when he finished as the state runner-up in Washington. Coyte went on to win three Washington state titles. He eventually captured All-American honors wrestling for Indiana University, where he also earned his Ph.D. in Sport Marketing & Management. As if these accomplishments aren't enough, he's also a writer, releasing this insightful book that provides a roadmap to enhanced living for readers, and those around them. Concepts from Impressions include understanding and modeling values, striving for authenticity, cultivating a caring mindset for people, insisting on being extraordinary, and setting a unique standard of excellence. These concepts can be applied by anyone, and might prove especially useful to wrestlers and wrestling coaches in creating powerful personal and team brands that will prove extraordinary.

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